This is a close up on one set of activities conducted to gather input into product viewing, researching and ultimately buying and using.

Experience Design

I served as Co-Conference Chair for the Information Architecture Summit 2009 and Conference Chair in 2010. I was also the Minneapolis Co-Chair of World IA Day in 2017.
I have led external consulting and internal teams through the entire process of developing the following products, marketing and internal tools:
- communication and experience to support those products
- design systems
- digital applications and websites for desktop and mobile
- hardware products for digital applications
- intranets
- mobile applications
- process development and management

Highlights organized by role.

Oracle
- I was the UX lead to modernize Oracle.com Design System and more effectively support customers while driving lead generation optimization for the business
- Lead Oracle.com representative to help launch Oracle Cloud website
- Lead Conversational Designer on the chatbot experience for Oracle events using the Oracle Digital Assistant
Cisco
- Cisco Design Pattern Librarian
- Security pages redesign lead
- Lead Information Architect for Brand Launch campaign 2016
Magnet360
- Led research and recommendation for redesign of Pearson VUE testing call centers and testing facilities (implementation of Salesforce Service Cloud)
- Let several improvement efforts for Honeywell call center process optimization
EightShapes
- Contracted Cisco Design Pattern Librarian
- Support for several other large organization pattern library projects
Gumption.com
- Lead Information Architect for MPR.org redesign
EatonGolden
- Lead Information Architect for tablespoon.com from General Mills
- Lifetouch.com website improvement Home Page project
Sun
- Lead Information Architect for the Implementation of Sun retail store
J. Walter Thompson
- Westlaw.com - UX and research lead for redesign including a multi city usability testing program
- National Cable Company - UX lead on multi audience portal system to enable cable ad buying via the internet moving away from a fax based process
- UHC and Medica – Lead information architect for myuhc.com and mymedica.com at inception. This involved in several projects over my career to both design, test and improve experience on both member and employee portals for UHC and Medica.
- I was the lead on Employee Experience project for 3M and then my team took over the project
- I was the external UX lead for a global site redesign partnered with internal UX lead - this project was co-presented with client at Cargill and the usability firm, Dray and Associates at UPA 2006
techies.com
- - Team lead to redesign Employer Administration website
  - Lead Strategist and Information Architect on the first Techies Day
  - Lead Information Architect in partnership with CNET to promote the techies services on the CNET site
  - Implemented first techies.com Ad Server - I was the technical resource leading strategy, product selection and implementation of ad server for website

More about my work

Want to go deep? Please, Contact me.

Leadership

• Led the Oracle.com UX team including Design Operations • Created and led UX team at techies.com, internal lead at Sun and Cisco • Led Experience Design team at global ad agency J. Walter Thompson (https://www.jwt.com) • Created and established Strategy team at Magnet 360 • Lead and grew UX team from 2 to CX team of over 20 at marketing agency Magnet 360

UX Process

Process changes slightly depending on the team that is executing the work. I have experience in leading design process in Waterfall, Agile, Scrum, Lean UX, Design Thinking and ad hoc combinations of these methods. Process must enable a team to be effective as opposed to creating extra effort. I work diligently with teams to ensure refinement of process so effort and attention can be focused on communication, delivery and continuous learning.

Strategy & Planning

It's critical to answer questions up front to enable a faster more efficient process down the line. It also helps in determining value around assumptions and should guide focused efforts. Establishing goals for the project, the product, and the overall effort is essential so the team has a guide post for an end goal or incremental goals.

Experience Design

• I created an Experience Design team at techie.com and managed that team • I have served as the Enterprise Information Architecture Chief IA at Sun, Oracle, Cisco • I was the lead Information Architect for 3M.com framework project, Cargill.com consolidation efforts, MyUHC and MyMedica • I served as Co-Conference Chair for the Information Architecture Summit 2009 and Conference Chair in 2010

Research and Metrics

• In person research at events: CX Lab, Oracle Usability Lab • AB testing • Metrics evaluation at Oracle, Cisco, Sun • Ethnographic and ride along research • Listening customer call centers • In home studies

Usability

• Began usability testing at techies.com with paper prototyping • Developed and led creative research effort for Marines recruiting materials • Led efforts for testing with many clients • Ongoing usability vendor management for continuous improvement program at Oracle