It's critical to answer questions up front to enable a faster more efficient process down the line. It also helps in determining value around assumptions and should guide focused efforts.

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Establishing goals for the project, the product, and the overall effort is essential so the team has a guide post for an end goal or incremental goals.

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Highlights organized by role.​​

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• Oracle

  • ​I was the UX lead to modernize Oracle.com Design System and more effectively support customers while driving lead generation optimization for the business
• ​Magnet 360
  • I created a Digital Strategy team to enable clients to plan efforts around their digital strategy (websites, mobile apps, CRM, Sales Cloud, Service Cloud, Marketing Cloud) and marketing automation efforts.

  • Target – I led research and engagement strategy for internal Communications team with Salesforce CRM as the base – we built a custom solution to allow the team to see who was being communicated with and ultimately a value score for those individual influencers​

  • Ameriprise - Co–led strategy marketing automation project to help a call center engage a population of underserved clients through automation and team support

  • Honeywell – Several projects across IoT efforts at Honeywell including Community Strategy for Connected Products

  • Honeywell – In-home consumer research fueled understanding of customer expectations after purchasing a smart thermostat. The research informed the type and focus of content and drove a higher engagement rate after purchase than the initial email campaign. 

  • PearsonVue – led research, design and UX to implement new Incident Management System for all global test centers both company and non-company owned​

  • Merrill - I led research to deliver a digital strategy to Merrill for Merrill.com

• EatonGolden

  • I was the Social Strategist and Information Architect for social recipe site built for General Mills, tablespoon.com​

• Sun

  • I was a social media advocacy lead and trained employees in blogging due to my passion for social media

  • We on-boarded over 100 employees through blog training to amplify Sun’s message in the market

• J. Walter Thompson​

  • I worked on digital strategy for several clients including Orkin, Marines and United Healthcare.