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Photo taken by Jennifer Bohmbach as part of a 3 day session she facilitated for a large technology company. 

Strategy and Planning

It's critical to answer questions up front to enable a faster more efficient process down the line. It also helps in determining value around assumptions and should guide focused efforts.

Establishing goals for the project, the product, and the overall effort is essential so the team has a guide post for an end goal or incremental goals.

Highlights organized by role.​​

  • Oracle

  • ​Magnet 360
    • I created a Digital Strategy team to enable clients to plan efforts around their digital strategy (websites, mobile apps, CRM, Sales Cloud, Service Cloud, Marketing Cloud) and marketing automation efforts.
    • Target – I led research and engagement strategy for internal Communications team with Salesforce CRM as the base – we built a custom solution to allow the team to see who was being communicated with and ultimately a value score for those individual influencers​

    • Ameriprise - Co–led strategy marketing automation project to help a call center engage a population of underserved clients through automation and team support

    • Honeywell – Several projects across IoT efforts at Honeywell including Community Strategy for Connected Products

    • Honeywell – In-home consumer research fueled understanding of customer expectations after purchasing a smart thermostat. The research informed the type and focus of content and drove a higher engagement rate after purchase than the initial email campaign. 

    • PearsonVue – led research, design and UX to implement new Incident Management System for all global test centers both company and non-company owned​

    • Merrill - I led research to deliver a digital strategy to Merrill for

  • EatonGolden

    • I was the Social Strategist and Information Architect for social recipe site built for General Mills,​

  • Sun

    • I was a social media advocacy lead and trained employees in blogging due to my passion for social media

    • We on-boarded over 100 employees through blog training to amplify Sun’s message in the market

  • J. Walter Thompson​

    • I worked on digital strategy for several clients including Orkin, Marines and United Healthcare.

More about my work

Want to go deep? Please, Contact me. 

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