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FEATURED PROJECT WORK

These projects are chosen to show illustrate a breadth and depth of the work my work. If you want to dig even deeper, explore my project hilights by role. 

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PROJECT HILIGHTS BY ROLE

Challenge

The Marines worked with JWT on a recruting CD - wanted to amke sure it was going to be effective

Solution

- traditional usability was going to be a challenged

so i designed something awesome to test it.

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Solution

- traditional usability was going to be a challenged

so i designed something awesome to test it.

​

Challenge

The Marines worked with JWT on a recruting CD - wanted to amke sure it was going to be effective

Impact

multi city expectations setting and input for follow on marketing messages

Impact

multi city expectations setting and input for follow on marketing messages

Leadership

Highlights organized by role.​​

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  • Oracle

    • Led the Oracle.com UX team including Design Operations

    • My team managed all research for Oracle.com​​

  • Magnet 360

    • During my time at Magnet 360 we grew the UX team from 3 to 10 - included UX, Visual Design, Development 

    • Created and established Experience Strategy team at Magnet 360​

    • Expanded team to include Marketing Automation, SEO and Content - this brought the team total to 23 team and created a new team that I lead called the Customer Experience team

  • EatonGolden

    • Director of Information Architecture and Social Media leading sales and solution effort for social recipe site and practice management of information architecture

  • Sun

    • Chief Information Architect for Sun.com for my entire tenure.

    • My leadership of the home page redesign project at Sun was featured in MN Business monthly. Additionally, Sean McKay and I presented our work on this project at a MIMA event.

  • J. Walter Thompson

    • Began at company as a consultant doing Information Architecture work. 

    • Promoted to lead Experience Design team at global ad agency J. Walter Thompson

  • techies.com

    • I was hired at my interview for the role of web developer.

    • Created and led the UX team which oversaw visual design, information architecture, content and worked closely with the front end development team.

UX Process

Highlights organized by role.​​

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  • Oracle​​

    • Created Design Ops organization to support global publishing and agencies around the world​

    • Collaborated with development team on spring planning for Oracle.com design system

  • Cisco​

    • Assisted project management team in implementation of Agile/Lean UX process integration ​

  • Magnet 360

    • Drove implementation of Sketchnotes at all company events to enhance communication and visualize quarterly company messages to help team understand and execute

    • Created standardized assets for all members of company to use and present consistent brand experience within presentation materials and deliverables to clients​

  • Sun

  • J. Walter Thompson

    • Was deeply involved in helping define and deliver on company engagement process that was defined and followed by all

  • techies.com

    • Created team, defined process for UX and how team engaged across company​

Strategy and Planning

Highlights organized by role.​​

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  • Oracle

  • Cisco​

    • Lead UX Architect for Global brand launch - coordinating efforts around the globe​ with media, global web sites and social channels

  • Magnet 360

    • I created a Digital Strategy team to enable clients to plan efforts around the CRM, Sales Cloud and marketing automation efforts as a way to help them understand the best solutions for their needs.

    • Target – led research and engagement strategy for internal Communications team with Salesforce CRM as the base – we built a custom solution to allow the team to see who was being communicated with and ultimately a value score for those individual influencers​

    • Ameriprise - Co–led strategy marketing automation project to help a call center engage a population of underserved clients through automation and team support

    • Honeywell – Several projects across IoT efforts at Honeywell including Community Strategy for Connected Products

    • Honeywell – In-home consumer research fueled understanding of customer expectations after purchasing a smart thermostat. The research informed the type and focus of content and drove a higher engagement rate after purchase than the initial email campaign. 

    • Pearson – led research, design and UX to implement new Incident Management System for all global test centers both company and non-company owned​

  • EatonGolden

    • Social strategist and Information Architect for social recipe site, tablespoon.com​*

  • Sun

    • Leading social media advocacy and blog training as a side job at Sun

    • On-boarded over 100 employees through blog training to amplify Sun’s message in the market

  • J. Walter Thompson​

    • Worked on digital strategy for several clients including Orkin, Marines and United Healthcare.

Experience Design

Highlights organized by role.​​

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Research and Metrics

Highlights organized by role.​​

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  • Oracle​

  • ​Cisco​

    • Member of team that launched the Cisco Customer Experience booth which traveled to Cisco Live events globally and other technology events to gather customer feedback from difficult to access customers​

  • EightShapes

    • Research and Recommendations for Department of Education​ to digitize

  • J. Walter Thompson

    • Marines - Marines.com redesign and ongoing usability testing and improvement

    • UHC and Medica – Research lead for myuhc.com and mymedica.com Several projects over my career to both design, test and improve experience on both member and employee portals for UHC and Medica.

    • 3M – Worked on Employee Experience project

  • techies.com

    • Team lead to redesign Employer Administration website

    • Lead Strategist and Information Architect on the first Techies Day

    • Lead Information Architect in partnership with CNET 

    • Implemented first Techies.com Ad Server - I was the technical resource leading strategy, product selection and implementation of ad server for web site

Usability

Highlights organized by role.​​

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  • Oracle

  • Magnet 360

    • My team conducted usability testing for several clients as part of strategic engagements to inform roadmaps and planning.​

  • EatonGolden

    • Led project and research to redesign software for HID Global badging software​ - multi phase usability testing was part of what was employed to ensure the product would be usable when it went into the field​

  • Sun

    • Ongoing participation in efforts conducted by our in house team to understand customer behavior and drive improvment based on the insights gained​

  • J. Walter Thompson

  • techies.com

    • Established internal team testing on a regular basis for techies.com (job seeking audience) and employers.techies.com (employers that were the main customers for techies.com who were seeking candidates)

* Due to my experience at Sun as a blogger and one of the first corporate cultures to encourage company blogging, I helped the company get the project to assist our client and I was the initial social strategist and information architect for recipe site tablespoon.com

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